TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market. TaylorMade continued to grow throughout the 1990s, largely due to the introduction of the successful Burner Bubble franchise. In September 2012, Outside Magazine named TaylorMade one of America's "Best Places to Work", ranking sixth out of 10 selected large companies and 32nd overall.
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