This Western hat would become the cornerstone of Stetson’s hat business and is still in production today. In addition to its Western and fashion hats, Stetson also produces fragrance, apparel, footwear, eyewear, belts, bourbon and a range of other products evoking the historic American West. Stetson University and Stetson University College of Law in Florida were named after John B. Stetson in 1899 for his contributions to the school.