Sean John is a privately held fashion lifestyle company created by music icon Sean Combs. The line made its fashion debut with a men's sportswear collection for the spring 1999 season. Individuals of note who have represented the brand in advertising and marketing include Combs himself, musicians Nelly, T.I., Mariah Carey, Nas, Usher, Pharrell Williams, Fabolous, Mary J. Blige, Rick Ross, Mack Wilds, and Busta Rhymes, actors Jamie Foxx, Penélope Cruz, and Vincent Pastore, athlete Dwyane Wade, fashion models Tyson Beckford, Naomi Campbell, and Channing Tatum, and many notable DJs.