It reopened twenty-five years later, in 1964, as a performing arts venue, when the playwright Arnold Wesker established the Centre 42 Theatre Company and adapted the building as a theatre. Since 2006, Roundhouse has hosted the BBC Electric Proms and numerous iTunes Festivals, as well as award ceremonies such as the BT Digital Music Awards and the Vodafone Live Music Awards. In 2009, Bob Dylan performed a concert, and iTunes promoted a music iTunes Festival, at the venue.