Jacobs' plan was to turn the tour into the object of major media coverage, with larger cash prizes, a television-friendly competition format, and sponsorships from well-known corporations from outside the fishing industry. In 2001, FLW expanded beyond bass fishing with a new tour for walleye fishing, for kingfish and redfish in 2005 and for striped bass in 2006. Many anglers in the FLW tour make a living doing it so competition gets extremely intense, which makes it very entertaining to watch.
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