Dick Van Patten's Natural Balance Pet Foods, a subsidiary of Big Heart Pet Brands, is an American commercial natural pet food manufacturer with its headquarters located in Pacoima, Los Angeles, California. Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet. " The current President is Joey Herrick and Executive Vice President is Frank Koch.