Monster High is an American fashion doll franchise created by Mattel and launched in July 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various creatures thus distinguishing them from most other fashion dolls on the market. The characters are depicted as being either related to or as offspring of famous monsters such as Dracula, Frankenstein's Monster, the Mummy, Medusa, the Creature from the Black Lagoon, the Phantom of the Opera, Zombies and more.