The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and WWE Toys. In the early-1980s Mattel produced video game systems, under both its own brands and under license from Nintendo. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945.