Originally called "Lonely Planet Publications", the company changed its name to "Lonely Planet" in July 2009 to reflect its broad travel industry coverage and an emphasis on digital products. As of 2011, the company had sold 120 million books since inception and in early 2014, it had sold around 11 million units of its travel apps. As of 2014, Lonely Planet's largest office is located in Footscray, a suburb of Melbourne, Australia, but its Franklin, Tennessee, United States office is the company's de facto headquarters.