He is one of the world’s most well-known and celebrated bodybuilding legends. He is one of the few pro bodybuilders in history to consistently have placed in the top four at the Mr. Olympia competition for seven consecutive years; a feat he shares with Arnold Schwarzenegger. Lee embarked on a massive public relations campaign that led to national TV appearances on CNBC, FOX, NBC, ABC, CBS, ESPN, and CNN’s Crossfire.