In 1990, the Hornady XTP won the industry's Product Award of Merit 1990 from the National Association of Federal Licensed Dealers. Hornady has also worked with firearms maker Sturm, Ruger on the development of the new line of Ruger cartridges including the .480 Ruger, .204 Ruger, and .375 Ruger. The company developed the innovative LEVERevolution ammunition, which uses a spitzer bullet with a soft elastomer tip to give better aerodynamic performance than flatter bullets, while eliminating the risk of a shock driving the pointed metal tip of a bullet in a lever action rifle's tube magazine into the primer of the cartridge in front, causing an explosion.