Introduced in late 2005, Gorilla Tape is a reinforced form of duct tape and was featured in Popular Science 's "Best of What's New 2006". Gorilla Tape is available in several sizes and colors, including camouflage, white and clear. In 2013, The Gorilla Glue Company launched an advertising campaign which brings the Gorilla mascot to life, as he comes to the aid of a hapless Do-it-Yourselfer.