The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s. In the Brand Trust Report 2012, Garnier was ranked 73rd among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Garnier was ranked 47th among India's most trusted brands. In 2014 however, Garnier was ranked 83rd among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.