“The company, which was founded by athletes makes wrist guards, elbow guards, as well as rib and heart protectors. But unlike the rest of the marketplace, which are sold as a one-size-fits-all product, EvoShield uses a proprietary substance that turns a gel into a hardened material and allows consumers to custom fit their protective device” EvoShield differentiates themselves from competitors through the use of their unique “Gel-to-Shell” technology. Their patented material reacts with elements in the air and turns the product from a soft, moldable material to a hard and durable shell.