Drobo devices are primarily designed to allow installation and removal of hard disk drives without requiring manual data migration, and also for increasing storage capacity of the unit without downtime. The company Drobo, Inc. changed its name from Data Robotics in 2011 since the familiarity with the Drobo name far exceeded the Data Robotics name. Drobo, Inc. merged with Connected Data, Inc. in June 2013, with the new company taking the Connected Data name.