It offers a line of protein-enhanced powders, shakes, and bars has broken into the mainstream market with a ready-to-drink form of protein supplement Muscle Milk, a non-dairy beverage which is trans-fat-free, lactose-free, contain no high fructose corn syrup and is shelf stable. Its products are endorsed by Pro-Bowl Running Back Adrian Peterson, and by Mike Bottom, the head coach of the University of Michigan men’s swimming program and former co-head men's swimming coach at the University of California, Berkeley. The company reportedly earned US$200 million in 2008, and received the Small Company of the Year Award at the 16th annual Beverage Forum presented by Beverage World magazine and Beverage Marketing Corporation.