Christian Dior S.A. , commonly known as Dior, is a French luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. Competitors to the House of Dior include, among many, the fashion houses of Chanel, Burberry, Yves Saint Laurent, Gucci, Prada.