Callaway Golf Company is an American global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries worldwide. Callaway Golf sells its products through golf retailers and sporting goods retailers, through mass merchants, directly online, and through its pre-owned and trade-in services. Callaway Golf licenses its name, trademarks and service marks for golf lifestyle products including golf apparel, golf shoes, golf bags, headwear, watches, rangefinders, practice aids and travel gear.