They created the original sandwich toaster. The product was a huge success upon its launch in Australia in 1974, selling 400,000 units in its first year and making the Breville brand a household name in Australia. The name became synonymous with such devices - to the point where in some countries "Breville" has become the generic word for a sandwich toaster, and often the toasted sandwich itself, in much the same way that "The Hoover Company" is associated with the vacuum cleaner.