The unit was named after George Beto, who served as a prison director. " That year, Ricardo Ainslie, an author and a professor in the educational psychology department of the University of Texas, said that when he toured Beto with the warden, he was "scared . " Joyce King, author of the 2002 book Hate Crime: The Story of a Dragging in Jasper, Texas, said that Beto's reputation as a "gladiator" prison stems from the fact that most of its prisoners are in their mid-20s, relatively young.