Einstein Bros. was created by the chain restaurant corporation Boston Chicken in 1995, as a way to market breakfast foods. The chain is now owned by Einstein and Noah Corp., a wholly owned subsidiary of Einstein Noah Restaurant Group, Inc., previously known as New World Restaurant Group, which also owns Noah's Bagels, Manhattan Bagel, Chesapeake Bagel Bakery, and New World Coffee. In 2014, Einstein Noah Restaurant Group was acquired by JAB Holding Company and BDT Capital Partners.
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