He moved the company to Dallas, Texas in 1991. Adams Tight Lies fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods' coach; Bill Rogers, British Open winner and PGA Player of the Year in 1981; and LPGA Hall of Famer Carol Mann, as spokespersons. Barney Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999.