Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered in Melbourne, Victoria. 2XU stands for "Two Times You," which symbolizes the multiplication of human performance. 2XU has been worn by world champion athletes including triathlete Emma Snowsill and currently holds official alliances with organizations including Rowing Australia, the Australian Institute of Sport, the Australian Paralympic Committee, United States Ski and Snowboard Association, and the Australian Institute of Sport.
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